On average, 38% of deals are lost to "no decision" or "status quo". It's not because of competitors. It's because of your customer's fear of change, no matter how much "better" your solution may be. So, how can we avoid that? Jen Allen joins us to explain how you can alter your message to demonstrate the cost of inaction.
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BUSINESS & FINANCECOACHINGEDUCATION & LEARNINGPROFESSIONAL DEVELOPMENT
Price
Free
Language
English
OPEN TO
Everyone
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Jen Allen is Chief Evangelist at Challenger Inc. and host of the Winning the Challenger Sale podcast. Jen is passionate about partnering with B2B leaders to stop losing deals to status quo, price, or no-decision. Prior to Challenger, Jen spent 12...
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