Europe is no longer just influencing compliance — it is increasingly shaping how beauty brands think about product development from the start. As new requirements around packaging waste, recyclability, EPR, materials, claims and formulation take hold, brands are being pushed to rethink what future-ready innovation looks like.
At the same time, those shifts are accelerating some of beauty’s biggest trends: lightweighting, mono-material design, refill and reuse, multifunctional packaging, material transparency and products that increasingly blur the lines between categories. This conversation will explore how Europe’s evolving regulatory landscape is changing the development playbook — and what brands can learn from it as they plan what comes next.
John’s beauty and wellness industry expertise is centered around identifying market opportunities, strategic planning, developing strategies for growth, cash and financial strategy, and building operational excellence. He’s an entrepreneurial thinker with diverse work experience and a bias for creativity and innovation that’s actionable and realistic.
John is also the founder and CEO of his own skin health brand, Ernest Supplies. He also spent six years as the COO / CFO of Paper Magazine, a multi-platform media company and content creation agency. In 2014, he was part of the team that “Broke the Internet.” Before that, John spent 10 years investing in and helping to grow well-known consumer brands, including Intermix, Skullcandy, All Saints, Morgenthal Frederics, and others.
