With the progress of ecological civilization, spreading ecological culture is key to raising public awareness. Yet traditional methods are inadequate. Artificial Intelligence (AI) offers new ways but faces challenges like low reliability, privacy concerns, and limited public engagement. This paper examines AI’s role in ecological culture dissemination through case studies, identifying current issues and proposing solutions, such as enhancing reliability, protecting privacy, and boosting participation. It concludes that AI has great potential to support ecological civilization by improving public awareness and spreading ecological values.