About
With GenAI tools increasingly integrated into academic workflows, institutions need to choose trusted solutions. This session covers key questions on content transparency, source quality, privacy, usability, and sustainability. Using ScienceDirect AI as a case study, we’ll explore how it addresses these concerns and distinguish facts from fiction. Whether you're comparing options or fielding internal questions, this is a chance to hear directly from Elsevier’s product team, gain practical evaluation criteria, and walk away with a clearer view of what makes a GenAI tool both powerful and fit for purpose.

Your Takeaways:
- Factors to consider when evaluating adoption of GenAI tools
- Practical tips for selecting effective, reliable GenAI solutions
- How SD AI addresses transparency, privacy, and quality
When
Tuesday, November 11, 2025 · 10:30 a.m. London (GMT +0:00)
Presenters
G
Georgiana Svensmark-Baciu
Director, Solution Marketing, Elsevier
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Heesang Jeon
Head of Product, Mendeley
Heesang Jeon, who has over 20 years of experience in product management and digital content services, is currently the Head of Product of Mendeley at Elsevier, where he is responsible for research workflows, knowledge management, and the development of AI-based tools for researchers and professionals.

Over the past 8 years at Elsevier, he has been involved in setting product strategies for Mendeley and SciVal, working on various projects aimed at improving research workflows and enhancing data-driven insights.

With a Ph.D. in Economics, he has a deep interest in the impact of technology on the economy.
S
Samadhi De Silva
Events & Webinars Coordinator
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Felisa Van Hasselt
Senior Product Manager, ScienceDirect, Elsevier
Felisa van Hasselt has a PhD in Neurobiology from the University of Amsterdam and joined Elsevier 12 years ago to work on neuroscience-specific literature research solutions. After many years in product management, she is now Senior Product Manager in the product team responsible for ScienceDirect AI. Her academic background gives her a deep understanding of the researcher needs and pain points and a strong motivation to help researchers do their important work more effectively and efficiently.
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