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IED Design Thinking Workshop for Design Union on March 2, 2022
About This Webinar
Design thinking is a human-centered approach to innovation — anchored in understanding customer’s needs, brand values, market positioning and generating creative ideas. By using design thinking, you make decisions based on what customers really want or on real market opportunities instead of making risky bets based on instinct instead of evidence. Today design thinking is used all over the world thanks to its capability of bringing innovation and values for businesses. The lecture will be interactive through several small exercises and quiz
Agenda
- How can we create value for a brand? How do we differentiate a brand from its competitors? We will discover together what brand values are and how to position brands to differentiate our value offer.
- How can we understand what are the behaviors and needs of the end user? We will find out by analyzing several practical tools including the famous customer journey.
- Q&A
Who can view: Everyone
Webinar Price: Free
Featured Presenters
IED Alumnus, Co-founder of Cono Studio
Starting life in Graphic Design at the School of Visual Arts in NYC, Ginevra quickly progressed, graduating in Product Design at IED, which was the stepping stone to becoming an IED Scholar and achieving a Masters in Design Innovation Strategy & Product.
Ginevra is a Co-Founder of Milano Cono Studio, a consultancy design studio focusing on strategic thinking and design applied to product and communication. As a professor of Design Thinking, Ginevra is now a professor at IED Milano. She runs workshops across Italy and Europe.
Ginevra has won several awards and prizes, including National Runner Up at the James Dyson Award 2017, for the design of a system that prolongs the conservation of fruit and vegetables.
Ginevra is a Co-Founder of Milano Cono Studio, a consultancy design studio focusing on strategic thinking and design applied to product and communication. As a professor of Design Thinking, Ginevra is now a professor at IED Milano. She runs workshops across Italy and Europe.
Ginevra has won several awards and prizes, including National Runner Up at the James Dyson Award 2017, for the design of a system that prolongs the conservation of fruit and vegetables.
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