Reim's career includes working with TV stations like the BBC to being an Executive Producer and Head of Events at Dubai One. Reim launched her own production company Ti22 Films in January 2011. Ti22 Films has won 25 New York Festival Awards & a Cannes Corporate Media and TV Award. Reim has served on the Jury of the New York Festival for 7 years and is a speaker, moderator and panelist at industry events. Reim founded dubai ON demand in 2014, where the world of branded content and influencer marketing collide, which has evolved into a video based personal branding membership community for business owners and thought leaders. She also supports organisations as a media consultant and video strategist, developing workshops and training for teams.