Our seventh annual Technology Outlook series of Webinars finishes up with Appearance Management, sponsored by Tecnau. Perhaps best thought of as the next generation of color management, “appearance management” attempts to accurately replicate on screen not just the colorimetric data that will be printed (like color management) but the per-pixel spectral and specular data, or how each point in an image interacts with light directionally, not just chromatically. So, for example, being able to accurately preview what a digital embellishment is going to look like when it’s printed is becoming a vitally important part of the proofing process. Appearance management is also becoming an important issue for brands and retailers, as the number one reason for product returns is “the item did not match what was ordered online.”
Join Don Carli on Friday, August 28 at 1 pm ET, as he defines appearance management, explains why it is becoming one of the most important issues for brands, packaging converters, and other print providers, and identifies the tools and standards that can manage image appearance. If you do work for brands—or are getting into digital embellishments—you’ll want to attend this session.
What you’ll learn:
• What is appearance management?
• Why is appearance management important for brands, retailers, and packaging providers?
• Why is appearance management important for digital embellishments?
• What tools and standards are emerging to enable appearance management?
Can’t make it live? No problem. A complete archive—slides and audio—will be available for download following this session.
Other Technology Outlook webinars include:
• August 24—Production Print, presented by .
• August 25— Display Graphics & Signage and Textiles & Apparel, presented by Richard Romano & Cary Sherburne.
• August 26—Labels & Packaging, presented by David Zwang.
• August 27—Software & Workflow, presented by Pat McGrew and Ryan McAbee.
The Technology Outlook Week webinars are designed to serve as a virtual platform for suppliers to the industry to get their messages out, and for producers to more easily stay up to date with the latest technology announcements as they plan for the future of their businesses. In preparing these Technology Outlook sessions, WhatTheyThink will be relying on some of the industry’s best known and best-connected analysts and thought leaders, who have been and will continue to be in contact with industry suppliers to ensure availability of the best and most current information on each topic area.
