Webinar: Getting the Most out of Your Audiences for Sequential & Remarketing Campaigns (Friday 29th May 9:00am) by Anicca Digital

Getting the Most out of Your Audiences for Sequential & Remarketing Campaigns (Friday 29th May 9:00am)

About

The use of sequential and remarketing in paid media is well documented for B2C paid advertising. However, there is an ongoing challenge for B2B marketers is finding enough volume in niche markets.

In this session, we demonstrate how to use a range of paid search and social remarketing audiences to amplify content marketing for ecommerce and B2B lead generation campaigns.

After this session, you'll be able to:
- Find new customers through niche audience identification, audience amplification & filtration
- Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals
- Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences
- Use video and images to create lower cost awareness campaigns

Agenda

Fundamentals of creating audiences
Advanced Audience strategies
Use of video campaigns
Case study - generating leads for our A10 Marketing Framework

Presenters

Ann Stanley

Founder and Managing Director of Anicca Digital

Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.

Jess Harvey

Chris Dowse

Head of Social Media at Anicca Digital

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