Conversational Commerce & CX: Turning Real-Time Engagement Into Revenue

The way shoppers search and discover products is evolving into a two-way conversation. Instead of relying solely on static search, more consumers engage in a real-time dialogue to find the products they want. This shift is driven by chat-based interfaces like ChatGPT, Google Gemini and Perplexity, which redefine how brands interact with customers at every stage of the journey.

This webinar explores how brands use AI-powered conversational tools to create seamless, interactive shopping experiences that enhance discovery, improve conversion rates, and drive long-term loyalty.

Specifically, we will discuss:

• How AI-driven chat interfaces are transforming onsite search and product discovery
• The role of real-time engagement in improving conversion rates
• Ways proactive customer guidance increases average order value and customer retention

Speakers:

• Justin Hanley, Director of Data Science, Boot Barn
• Natasha Trout, Director of Merchandising, eCommerce, Oved Group (Billabong/Quiksilver)
• Chris Pirrotta, VP of Marketing, Sideshow
• Mike de la Cruz, President, iAdvize
• Moderated by: Allan Dick, CoFounder, CommerceNext

Sponsored by iAdvize