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About This Webinar

It’s never too late to plan for the future!

2027 is nearly upon us—how have you planned for the year to come? What about the years beyond next year? Join the WhatTheyThink panel as they look at the current lay of the land, and offer sound advice for navigating the rough waters that 2027 is likely to be.

On December 2 at 1pm ET, join Richard Romano, Patrick Henry, Charlotte Tueckmantel, and Joanne Gore as they look at strategic planning from a number of angles. From an overview of the current state of the industry, and the challenges and opportunities as we head into 2027, to a capital investment strategy, to a marketing strategy, to training and workforce development in the age of AI, and more, our panelists will offer sound advice for making the most out of the next 12–18 months. This session is sponsored by Canon.

In this session, you’ll learn:

• What is the current state of the printing industry as we head into 2027?
• What should be the primary considerations of a capital investment strategy? When considering equipment and software, what should you look at?
• The fundamental nature of sales and marketing has changed. How can print businesses adapt to the new way of selling print?
• How can PSPs effectively train and develop their workforce and cultivate the next generations of talent in the rapidly changing age of AI?

Get a jump on the competition as 2027 fast approaches.

Can’t make it live? No problem. A complete archive—slides and audio—will be available for download following this session.

When: Wednesday, December 2, 2026 · 1:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Anyone with the event link can attend
Dial-in available? (listen only): No
Featured Presenters
Hosted By
WhatTheyThink webinar platform hosts The 2027 Strategic Planning Playbook
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine.