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About This Webinar
We are excited to share with you:

1) RSA Solutions Messaging Mastery: Drive Impactful Customer Conversations. This overview is designed to equip you with powerful messaging strategies for RSA's core solutions—so you can lead more effective customer conversations. We will cover these topics:
* Go Passwordless Everywhere Your Business Operates
* Secure Access Against AI-Powered Threats
* Strengthen Your Identity Security Posture Management

2) RSA and Microsoft are joining forces to deliver security that is secure by default and resilient by design. We’ll share our collaborative journey, showing how the combined strengths of RSA and Microsoft can help customers protect, adapt, and thrive in today’s evolving threat landscape.

3) We are excited to unveil two powerful resources designed to elevate your partnership experience and accelerate your marketing impact.
* New Partner Portal - Discover a streamlined hub for accessing sales enablement materials, training resources, and performance insights tailored to your needs
* New Marketing Tool – Learn more about the newly launched MDF/Co-op submission process
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Ali Adib
Senior Advisor, Product Marketing, RSA Security USA
Ali Adib is a pragmatic product-marketing leader and storyteller with 12 years of go-to-market experience in technology and security. At RSA, he leads product marketing for ID Plus, shaping value propositions, messaging, content creation, competitive intelligence, and go-to-market strategies that turn complex security solutions into clear business outcomes.
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Kate Wynne
Senior Manager, Sales Ops
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Heba Zaky
Senior Marketing Operations Manager
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Tamara Lane
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Nathan Pinder
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Duncan Barnes
Dir. Global Alliances
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Laura Marx
CMO
As Chief Marketing Officer for RSA, Laura Marx is responsible for elevating the RSA brand, setting and executing marketing strategies, driving growth and communicating RSA’s unique value. She works in close collaboration with other members of the RSA leadership team to strengthen customer relationships and accelerate business growth by distinguishing RSA from the rest of the field. Laura brings more than 15 years of global go-to-market, alliance marketing and product marketing experience to her role. Prior to joining RSA, she served as VP of Global Product and Alliance Marketing at Poly, a company driving more than $1 billion in sales in the digital communications space. Before Poly, she served in leadership positions at Monster, where she led international expansion initiatives for the firm’s media alliances. Laura received an MBA from Boston University in Entrepreneurship and a Bachelor of Arts degree from Washington University in St. Louis.
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