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About This Webinar

Most brands are still building content the hard way - blank screen, best guess, repeat. But a growing number of businesses are running something different: an AI-powered content system that generates hooks, scores ideas, repurposes content across channels, and converts engagement into leads automatically.

You've probably seen the output. You may not have known what was behind it.
And yet most social media managers are still operating without a repeatable system underneath their content - which means more hours, more guesswork, and results that are harder to defend to clients or leadership.

In this free live session, Noor Siddiqui of Apples & Oranges Analytics and Marketing breaks down the exact AI content system her agency has built and deployed for businesses of every kind - e-commerce brands, local operators, non-profits, service businesses, and yes, the ones with "nothing interesting to post about."

You'll walk away knowing:
✅ Why most AI content advice breaks down in practice, and what actually works
✅ The 5-part framework agencies use to score content before it's ever published
✅ How to turn one piece of content into a full week of platform-native posts
✅ How to use HeyOrca's Auto-DM feature to turn every post into a lead capture moment, without adding anything to your workload
✅ What a complete AI content system looks like, and the exact tools inside it

This isn't a tools roundup. It's a system walkthrough, backed by real data, built from real client work, and designed for the brands most marketers find hardest to create content for.

When: Thursday, June 25, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
Webinar hosting presenter
Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
Webinar hosting presenter
Event and Experience Specialist
Natalie is the Events and Experiential Specialist at HeyOrca and is simply obsessed with connecting with HeyOrca’s community both online and IRL at virtual and in-person events.
Webinar hosting presenter
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
Webinar hosting presenter
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Webinar hosting presenter
Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
Webinar hosting presenter
Co-Founder and COO of Apples & Oranges Analytics and Marketing
As Co-Founder and COO of Apples & Oranges Analytics and Marketing, I bring 15+ years of experience leading a digital marketing agency supporting clients across North America. Our team develops integrated and scalable marketing solutions, helping organizations enhance their financial and social impact. My expertise lies in digital strategy, marketing communications, and strategic storytelling that enables businesses to thrive in competitive markets.
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HeyOrca webinar platform hosts How marketing agencies build content machines – and how you can too
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