Apptentive's solution measures shifts in sentiment from customer experience to win back consumers and activate fans. Using intelligent tools and precise targeting, Apptentive helps enterprise brands capture actionable emotions and feedback from the 90 percent of consumer voices typically missed, and quickly turns that feedback into action. Apptentive gives marketers, product managers, and customer experience leaders the keys to their customers’ hearts through new historical insights into brand loyalty and shifting emotions to support customer-centric decisions.