SMART Loyalty for Towns and Cities

Town and city loyalty programmes don't work (until now)!
Mi Rewards is a payment card-linked loyalty programme where the customer doesn't need to use a loyalty card or smartphone app in order to participate. The data from the programme enables towns and cities,for the first time, to understand how their customers interact with different businesses, organisations and transport options.

This short webinar will enable you to understand the benefits of this new approach to place-centred loyalty, understanding customers and how this can be used to better measure the impact of different initiatives.