About
Traditional referral arrangements between accountants and wealth managers have usually been simple introducer arrangements, which means that the practice has little involvement or insight into the quality of service being delivered. If things go wrong, this can mean that your relationships with clients could be negatively affected. As trusted advisors to your clients, it’s common to be asked about things like succession planning, inheritance tax and other matters that require financial advice.

In this on-demand webinar, AccountingWEB’s Jake Smith hosts a session alongside Brett Kaye, founding partner at BRF, and Stephen Kenny, Partner at PKF Littlejohn, together with Matt Norwood-Young, head of strategic business development at Credo Wealth Management. We look into an alternative model, already highly successful in South Africa, that is being introduced to UK practices. We uncovered the factors that led the practices to choose this innovative partnership, what their approach to wealth management was before this collaboration and, crucially, the tangible impact the partnership has had on client satisfaction and overall business value. The discussion also looks ahead, exploring the future growth and evolution of this innovative alliance.

Key topics that are covered include:

Client Introduction Timing: When and how is the wealth management partnership introduced to clients? What are the key opportunities and red flags indicating a potential client introduction?

Seamless Integration: How is the initial introduction handled, and how does ongoing communication between the accounting firm and wealth management partner foster deeper client relationships?

Immediate Revenue vs. In-house Costs: Gain insights into how a well-structured wealth management partnership can deliver revenue from day one, offering a compelling alternative to the significant costs and complexities of building and maintaining an in-house wealth management service.

This webinar offers a unique opportunity for accounting firms to understand how strategic partnerships can enhance client experience and accelerate capital value growth.
Presenters
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Jake Smith
Head of Branded Content, AccountingWEB
AccountingWEB’s Head of Branded Content joined the team in July 2021 to work closely with vendors and clients to help deliver engaging, original content for AccountingWEB members.
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Matt Norwood-Young
Head of Strategic Business Development at Credo
Matt joined Credo in 2024 following its merger with Anchor Capital and acts as Head of Strategic Business Development within the group’s Partnership Programme (Wild
Dog Capital).

He has worked in the financial services industry since 2004, beginning his career as a private banker at Investec before moving into investment specialist roles at Investec Wealth & Investment. Matt later co-founded Anchor and took
responsibility for strategic business development, sales and marketing.

He holds a BCom in Law and Management from the University of the Witwatersrand.
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Brett Kaye
Founding Partner at BRF
Brett is a Partner at BRF Advisory, with offices in Johannesburg and Cape Town. He has over 20 years of experience in the Auditing, Accounting, Advisory and Tax Industry in South Africa and is a Chartered Accountant and Registered Auditor.

Brett worked at both the Johannesburg and New Jersey Offices of KPMG, and, together with his partner, founded BRF in 2010.

BRF has grown from 4 staff members in 2010 to around 30 today. BRF offers the service lines typically associated with auditing and accounting firms, and in 2020, we made a strategic decision to focus on growing our Wealth offering in partnership with Anchor Capital/Wild Dog Capital.
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Stephen Kenny
Partner, PKF Little John
Stephen Kenny is a Partner in the Private Client team at PKF.

He is a private client specialist and has over 15 years of industry experience. His expertise covers non-domicile and residence, advice on investing in the UK, and family wealth planning, as well as support with taxes such as Capital Gains Tax and Inheritance Tax.

In addition, Stephen has significant expertise in the private equity and venture capital fund sector, covering fund structuring, EIS/CT tax reliefs for investors, tax support to the wealth management industry, the taxation of cryptoassets, and business lifecycle planning, including providing tax advice to management teams on exit.
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