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About This Webinar

Social media for charities and non-profits comes with its own set of challenges. Small teams, limited budgets, a million priorities, important stories to tell . . . the list goes on and on.

So, for this webinar, we’re bringing together three people who manage social media for non-profits and charities to show us how they actually do it.

You’ll hear directly from social media managers working in the non-profit space about the content they’re creating, what’s working for their organizations, the challenges they’re navigating, and the strategies they’ve learned along the way.

We’ll talk about things like:
- Creating engaging content with limited time, budget, and resources
- Balancing educational, community-building, fundraising, and promotional content
- Telling meaningful stories without making every post feel like an ask
- Getting more out of the content, people, and resources you already have
- Real examples of posts and campaigns that have worked

Whether you manage social for a charity, non-profit, association, community organization, or another mission-driven team, you’ll leave with practical ideas you can borrow for your own social strategy.

Come hang out with us and learn from three social media managers who are doing the work every day!

And, as always, one lucky attendee will win a $50 CAD gift card to a business of their choice!

When: Thursday, October 29, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 45 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
Marketing and Communications Manager
Shelby Williams is a multi-faceted brand builder with over a decade of experience helping companies of all sizes to feel grounded in human perspective. At Zora's House, she helps the organization achieve their shared mission of providing women of color and gender-expansive people of color with the space, skills, and strategic connections they need to thrive both personally and professionally.
Webinar hosting presenter
CEO @ HeyOrca
Joe started HeyOrca in 2016 when he saw a need for a content creation and collaboration tool in social media agencies. When Joe is not leading his team to help agencies take back their day, he enjoys photography and hiking along the Newfoundland coast with his wife, Margarita.
Webinar hosting presenter
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
Webinar hosting presenter
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Webinar hosting presenter
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
Webinar hosting presenter
Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
Hosted By
HeyOrca webinar platform hosts Social media for charities and non-profits: Real strategies from real teams
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