This session invites deathcare professionals to explore the vital connection between self-care, confidence, and effective service by unpacking the concept of F.E.A.R.—False Evidence Appearing Real—and examining how it can quietly influence decision-making, self-trust, and leadership presence. Through reflection and practical strategies, leaders in the deathcare profession will learn how to challenge inner narratives, and lead with clarity and confidence while supporting families. The session emphasizes sustainable leadership that protects well-being and strengthens impact without allowing F.E.A.R to undermine purpose or performance.