Webinar: Conference at Space Park Leicester - New Frontiers in Digital Transformation & Marketing (2nd Nov, 9am-1pm) by Anicca Digital

Conference at Space Park Leicester - New Frontiers in Digital Transformation & Marketing (2nd Nov, 9am-1pm)

About

Anicca Digital are hosting a hybrid event on Tuesday 2nd November called "New Frontiers in Digital Transformation and Digital Marketing" at the recently opened Space Park Leicester.

All the tickets for the live event have now been allocated.

If you are viewing online, it would be great if you could use out #spacemarketing to promote this event on social channels. Please pick out any interesting points and feel free to comment on topic areas.

As part of our Uplifting Communities campaign, we are hoping all attendees online and offline can participate in our fundraising Toys on the Table event.

Toys on the Table is a local charity based in Leicester and Leicestershire that offers NEW toys and gifts over the holiday season for children of all faiths who would otherwise go without. Only new gifts or monies to purchase new gifts from contributors will be accepted.

You can send your toys directly to our offices (Monday to Friday):-

Anicca Digital, 1 Abbey Gate, Leicester LE4 0AA, or you can look at:- https://www.toysonthetable.org.uk/how-can-you-help/

We can’t wait to see you on the day and looking forward to all the sessions.

Agenda

9::00 - Welcome address from the Space Park Leicester - William Wells, Commercial Director of Space Park
9:30 - How the Silverstone Technology Cluster can help advanced engineering and other STEM businesses - Pim van Baarsen
10:00 - Introduction to digital marketing channels and useful stats and trends 2021 - Ann Stanley
10:30 - Break
11:00 - SEO and integrated content marketing strategies - Sukhjinder Singh & Amy Hayward-Paine
11:30 - Ecommerce strategies for B2B businesses using paid search and paid social advertising - Holly Kelly
12:00 - Panel Q & A - hosted by Thom Shardlow

Presenters

Ann Stanley

Founder and Managing Director of Anicca Digital

Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.

Thom Shardlow

Head of Strategy

An experienced Head of Strategy who is lucky enough to have worked with the biggest brands from a creative and outcome-driven approach. From amplifying sales to engagement across all associated channels, Thom has demonstrated proven 14+ years of successful results in planning, managing and executing brand strategy campaigns, monitoring digital presence and goals from Social to AI, utilising appropriate data to form marketing plans and budgets for future campaigns, and building user first experiences within multiple industries. Thom has entrepreneurial tendencies, enjoys working with clients and always harnesses & utilises new creative technologies.

Amy Hayward-Paine

Head of Owned & Earned Media

Amy joined Anicca in February and is Head of Content and PR. Leading a talented team of specialists, Amy has over 20 years of communications experience, working in house for Nivea, Waitrose and RS Components, in addition to a number of PR agencies in London. She is an experienced B2B professional delivering creative campaigns which cut through the noise.

Holly Kelly

Head of Paid

Holly heads up the Paid Media department at Anicca. She is a home grown talent having joined Anicca 7 years ago as a graduate in Marketing and Retail. She specialises in Pay Per Click (PPC), but has a broad knowledge across all things paid media, including paid social advertising. Holly has worked with Anicca on household names across lead generation and ecommerce, including Experian and Wattbike.

Pim van Baarsen

CEO, Silverstone Technology Cluster

Pim drives the Silverstone Technology Cluster forward in their bid to help Advanced Engineering, Electronics, Software and Technology companies grow. STC organise a variety of events and activities to help companies access and discuss technologies, finance and investment and a host of other business improvement items and strategies.

William Wells

Commercial Director, Space Park Leicester

Commercial leader who is supported by professionals across research commercialisation, consultancy, CPD and major research & innovation projects. Works at the Space Park Leicester (UoL) with academics, business partners and stakeholders to deliver economic value, growth and impact.

Katie Downing-Howitt

Head of Marketing

Katie has worked in Marketing and Digital Marketing for over 20 years. She is a professional award-winning Business leader and Marcomms specialist with hands-on experience managing people, leadership, marketing and events management, stakeholder relationships and communications in well-known multi-national businesses, new start-ups, SMEs and also charity. She has worked at Rolls-Royce plc, Interflora, the Woodland Trust, Zooki Digital and in city banking to name a few.

Sukh Singh

Head of SEO

Heads up the SEO department at Anicca Digital, where he works with a team to create and grow marketing campaigns, drives business development, r&d, and delivers training to our clients. Sukh loves client work with specialist projects that involve website launches and migrations, technical SEO, international SEO, and lead generation and ecommerce projects of various sizes and industries.

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