For years now, CMOs have been challenged to achieve more with fewer resources.

Until now however, nobody has written the playbook for how to do it.

This new webinar series brings bestselling author of Boring2Brave Mark Choueke together with industry leaders to share vital strategies for marketing leaders being forced to Do More With Less.

As well as some easy conversation and personal stories, each episode will provide actionable insights to help CMOs triumph in the face of restrictions.

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In this inaugural episode, we speak to Matthew Robinson, VP Global Marketing at Autone, about how Doing More With Less has changed the perfect marketing skillset and impacted on the ideal personality traits of marketing leaders in the past decade?’

Ten years ago when money was cheap and investment was accessible to anyone under the guise of ‘growth at all costs’, marketing budgets were relatively plentiful and experimentation was encouraged.

With growth at all costs now a thing of the past and marketing budgets far more confined - marketers must struggle with a ‘Do More With Less’ reality.

Mark Choueke and Matthew Robinson, with more than 30 years of senior B2B marketing experience between them, discuss the balance of skills, character traits and strategies that marketers need if they’re to thrive in 2025.