WEBINAR DETAILS
  • About
    If you have ever translated a PPC campaign in order to target an international market, you will know that the results can be disappointing.

    The reason is that translations simply are not appropriate for PPC. To get good results, you must treat your international market as you would your home market, and conduct fresh research from scratch. Fail to do that, and you will miss key opportunities, waste budget and potentially alienate potential customers.

    This webinar will explain exactly why you shouldn’t translate keywords and ads, and what you should do instead in order to achieve international PPC success.
  • Agenda
    • Why you should never translate keywords and ads
    • How to identify successful keywords in your new market
    • How to create compelling ad copy that works
    • How to localise your ads
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Dial-in available
    (listen only)
    Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Elida Sari

    Team Leader of the Keywords department at Webcertain
    Sari is the Team Leader of the Keywords department at Webcertain. She holds a degree in International Business and Management Studies, minoring in something she truly has a passion for – Marketing. She is an experienced Project Manager who has...
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  • Webinar hosting presenter

    Rebecca Weinkauf

    Keywords Project Coordinator - PPC
    Rebecca is a Project Coordinator in the Keywords department at Webcertain. As a certified Foreign Language Correspondent, she is passionate about language and loves that the work at Webcertain includes clients from a variety of industries. She has...
    Full Profile
  • A

    Anna Milburn

    Business Solutions Manager & Team Leader - Webcertain
    Anna is a multilingual international digital marketing & translation expert. Familiar with a variety of industries, including travel, education and software, and a wide range of digital channels, Anna ensures that all clients' international...
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  • Webinar hosting presenter

    Akira Dance

    Keywords Project Coordinator - PPC
    Digital Marketing Project Coordinator in the Keywords department at Webcertain
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  • Webinar hosting presenter

    Melisa Araya

    Keywords Project Coordinator - SEO
    Digital Marketing Project Coordinator in the Keywords department at Webcertain
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  • Webinar hosting presenter

    Olivia Lofts

    Account Manager
    Olivia is an Account Manager at Webcertain, where she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional...
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