Long seen as the gold standard in sun safety, Australia has found itself in the glare of regulatory scrutiny. Recent issues surrounding sunscreen testing and classification have shaken consumer trust and forced the global beauty industry to confront an uncomfortable truth: How well do we actually understand the science, standards, and oversight?
Trust is everything. Testing controversies, regulatory shakeups, and high-profile recalls have sparked a far-reaching conversation. The recent sunscreen scandals shed light on the complexities of testing and require brands to rebuild consumer confidence by understanding the systems that shape it.
Our panel of experts will have a candid conversation as they unpack what Australia’s sunscreen reckoning reveals and share insights on how brands can future-proof their businesses.
- Australia’s unraveling: How regulatory missteps caught global attention and shifted industry priorities
- The science of SPF: Where testing protocols, ingredient vetting, and real-world efficacy clash
- The pressure to perform: How changing laws and public scrutiny are transforming how brands approach compliance, transparency, and marketing
- Navigating the new landscape: Practical strategies for brands to future-proof against an increasingly scrutinized suncare category
