Webinar: An AM webinar: Diversity Best Practice for Today’s Dealerships by Bauer Media

An AM webinar: Diversity Best Practice for Today’s Dealerships

About

Join AM for a webinar exploring diversity best practice in the modern dealership environment. Designed for dealership executives and HR leaders, this session will share real-world approaches to building a more high-performing workforce through supporting diversity.

Our panel of industry experts will discuss how forward-thinking dealerships are transforming their cultures - from reshaping early careers strategies to attract and retain a broader pipeline of young talent, to becoming menopause-friendly employers who support the health needs of all colleagues.

They will explore how businesses are working to close the gender pay gap and developing strategies to support both the physical and mental health of their people.
At the heart of this approach is a recognition that valuing well-being, balance and fairness is not only the right thing to do, but also drives engagement, performance and long-term success.

Moderated by the AM editorial team, the session will include a live audience Q&A to address questions directly. Reserve your place today and gain practical guidance to strengthen your recruitment and retention strategy within your dealership.

Panel:

Ellen Plumer: Head of Awareness and Experience, Ben
Steve Young: Managing Director, ICDP and Auto West London
Abbey Lyndon: First cohort member of Waylands Future Leaders
Chaired by Aimee Turner: Deputy Editor, AM

Presenters

Bauer Media

Aimee Turner

Deputy Editor, AM

AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.

She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.

Ellen Plumer

Head of Awareness and Experience, Ben

Ellen Plumer is Ben’s Head of Awareness & Experience. Ellen has worked at Ben for 10 years, performing various roles across the charity, including Head of Service Development and Head of Employer Services & Partnerships.

Ellen also has over 20 years of experience working in the third sector. With a strong track record in strategic management, leadership development, and change management, Ellen is experienced in creating meaningful change that drives performance, engagement, and impact.

Ellen is focused on increasing awareness, driving growth, and maximising Ben’s charitable impact. She spends a lot of time travelling across the UK, spreading the word about the vital support that Ben provides to the automotive industry’s workforce. Ellen is highly motivated by the mission to ensure everyone in the automotive sector knows that Ben is there to support them when they hit a bump in their road.

Abbey Lyndon

Sales Manager, Waylands Volvo Newbury, and first cohort member of Waylands Future Leaders

Abbey Lyndon has worked in the Motor Retail Sector for six and a half years. Abbey first started in the motor trade at Mercedes Benz Southampton as a sales executive, before moving to Kia Reading in February 2022. She has recently been promoted from Transaction Manager at Waylands Kia Reading, to Sales Manager at Waylands Volvo Newbury.

Abbey lives in Berkshire and enjoys live music and football (particularly Chelsea)

Steve Young

Managing Director, ICDP and Auto West London

Steve is Managing Director of ICDP – the international research and consulting organisation focused solely on European car distribution. He has spent most of his career in the automotive industry, in a mix of advisory and executive roles, working for Ford, Kearney, LDV and GAZ before joining ICDP in 2010.

He has experience in most functional areas of the industry at manufacturer and retail level, in cars, commercial vehicles and suppliers, and in different parts of the world. He has recently added another role as Managing Director of Auto West London, a dealer group start-up backed by the largest Turkish dealer group Cetas Otomotiv, opening in Spring 2025 with the Omoda Jaecoo franchise.

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