GLP 1 medications are rapidly reshaping consumer behaviour, with significant implications for foodservice, convenience and brand strategy.
As adoption grows, understanding how these consumers think, behave and spend has become critical. From shifting appetites and health priorities to changes in out of home missions, GLP 1 users represent a distinct and evolving audience.
Join Lumina Intelligence for our latest webinar, Understanding GLP 1 Consumers and Foodservice Behaviour, an exclusive tour of our GLP 1 data capabilities.
In this session, Morgan Griffiths, Commercial Lead at Lumina Intelligence, will draw on proprietary data to explore the demographic profile, behaviours and category engagement of GLP 1 users, lapsed users and future prospects.
- Who the GLP 1 consumer is
- How GLP 1 is reshaping out of home behaviour
- Category and brand implications
- Comparison across leading UK foodservice and convenience brands
