What's Actually Driving Traffic Right Now & How to Capture It

On these expert panels, you'll hear how marketing leaders are working to stay visible in search, where to show up beyond Google, and how to connect organic, paid, and social into one strategy that drives real business growth.

✓Stay Visible in LLMs Without Guessing Get the tactics SEJ's experts are using right now to earn AI citations and stay surfaced as AI keeps reshaping where buyers find you.
✓ Show Up Where Buyers (and AI Models) Are Looking
Reddit and LinkedIn now feed the AI systems. Learn what 'showing up' on each platform actually requires.
✓ Connect a Multi-Channel Strategy That Compounds Map AI search, paid, and social to clear roles in your funnel so they reinforce each other instead of competing.
✓ Build Attribution You Can Actually Act On
Walk away with an attribution approach that prioritizes quality leads and revenue, not perfect last-touch math.

Agenda
Marketers are scrambling for qualified traffic and quality leads. Each of the 3 sessions builds on the last to help you optimize platforms feeding the AI systems, and turn all of it into real pipeline.

Session 1: Fireside Chat: Your Biggest AI Visibility & Traffic Questions, Answered
Time: 12:00–12:55 PM ET | Format: Fireside chat with pre-submitted and curated questions

Speakers:
Loren Baker (SEJ):
Brooke Osmundson (SEJ)

You shape what we talk about! Join our team as they answer your burning issues around 2026’s digital marketing shifts that are keeping you up at night.

This session will help marketing leaders bridge AI, organic, and paid search together, not siloed by channel, to impact real business growth. Submit your question when you register.

A few prompts to get you thinking:

- AI Search: How do I know if my brand is actually showing up in AI-generated answers, and how do I measure whether it's driving any business impact?
- Paid Search: With AI Mode ads and ChatGPT ad testing both in flux, how should I be thinking about PPC budget allocation right now? What would you tell me to stop spending on?
- Content Marketing: My content team is producing more than ever, but organic reach keeps shrinking. What does 'discoverable content' actually mean when AI is doing the surfacing?
And finally, you! What would you add to this list?

Session 2: Search Visibility in 2026: Social Media & the AI Citation Boost Effect
Time: 1:00–1:55 PM ET | Format: Panel chat with pre-submitted and curated questions

Speakers:
Brent Csutoras (SEJ, OGS) - Reddit
Purna Virji (LinkedIn) - LinkedIn

This session is built from the questions CMOs are actually asking us about social and search visibility: how social, like Reddit and LinkedIn, now feed the AI systems, and what "showing up" on each platform really requires right now. We'll ask each expert for the top shifts you should be considering for your strategy, and share concrete actions you can take back to your team.

Submit your question when you register. The sharpest CMO questions will shape the conversation.

Leave this session able to:
- Prioritize efforts and start testing across the platform(s) that makes sense for your goals.
- Decide how to show up on Reddit without triggering community backlash, and why Reddit has become one of the most-cited sources in AI answers.
- Use LinkedIn to build the kind of executive and employee authority signals that AI models treat as credible, beyond generic thought leadership.

Session 3: How to Build a Multi-Channel Growth Strategy That Actually Converts
Time: 2:00–2:50 PM ET | Format: Presentation + Panel Q&A

Speakers:
Brooke Osmundson (SEJ)
Shaurn Bruno (CallRail)

Sessions 1 and 2 covered what's changing and where to show up. This session answers the next question: how do you connect those channels into a lead gen system that compounds instead of competes?

You’ll get practical strategies that drive demand and conversions. Learn why multi-channel strategies typically fail, what to automate, and how to prioritize.

Leave this session able to:
- Map every channel to a clear role across the funnel: demand creation, capture, and conversion
- Reinforce messaging across multiple channels without sounding repetitive
- Build cross-channel workflows that balance AI automation, human strategy, and attribution insights