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About This Webinar

AI is everywhere. Are you ready? Search is evolving in real-time as the rapid adoption of AI-powered search engines is changing how people search for information. Tools like ChatGPT, Gemini, and Perplexity are experiencing explosive growth and changing consumer behavior as search traffic shifts away from Google and Bing. Stella Rising, along with L’Oreal, will decode the evolving search landscape and share a playbook for getting ahead of the trend.

When: Thursday, October 16, 2025 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
SVP, Search & Innovation, Stella Rising
John Morabito leads search strategy and innovation at Stella Rising. John began his SEO career on the brand side before shifting agency-side where he quickly started leading SEO strategy for brands in the consumer middle market. Over the last five years, John and the Stella Rising SEO team have received over 30 award wins and nominations. A true innovator, John also created TokTrak and ChatTrak, tools that respond to the new search landscape.
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BeautyMatter webinar platform hosts Cracking The Code on Search: SEO vs GEO
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.