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About This Webinar

Join us for a practical, strategy-first session on how to get creative with social media in B2B marketing — without sacrificing credibility or results.

During this webinar, you’ll discover:

In this session, you’ll learn:
✅ How to create B2B content that goes beyond product promos — from showcasing company culture to leveraging evergreen short-form trends in a way that still feels elevated and on-brand
✅ Specific ways to elevate “talking-head” videos — including scene changes, visual pattern interrupts, stronger verbal hooks, strategic props, framing techniques, and storytelling structures that hold attention
✅ A practical framework for getting buy-in from POCs and leadership — so your creative ideas actually get approved (and implemented)
✅ Real examples of B2B brands doing this well — and what you can take from their approach immediately

If you’re a social media manager looking to push past safe, static, corporate content and create work that actually engages and converts — this session is for you.

Plus, one lucky attendee will win a $50 CAD Amazon gift card! Register today to get in on the fun.

When: Thursday, April 16, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 45 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
Event and Experience Specialist
Natalie is the Events and Experiential Specialist at HeyOrca and is simply obsessed with connecting with HeyOrca’s community both online and IRL at virtual and in-person events.
Webinar hosting presenter
Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
Webinar hosting presenter
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Webinar hosting presenter
Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
Webinar hosting presenter
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
Webinar hosting presenter
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
Webinar hosting presenter
CEO @ HeyOrca
Joe started HeyOrca in 2016 when he saw a need for a content creation and collaboration tool in social media agencies. When Joe is not leading his team to help agencies take back their day, he enjoys photography and hiking along the Newfoundland coast with his wife, Margarita.
Webinar hosting presenter
Senior Social Media Manager
Anjali Is a Senior Social Media Manager building strategic, insight-led content that doesn’t just look good, and actually converts. Having generated over 1M views for clients, she help brands turn their social presence into a growth engine through creativity, intentional storytelling, and performance-driven strategy.
Hosted By
HeyOrca webinar platform hosts How to make B2B social actually engaging
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