About
Conversion research and user insight is critical for conversion rate optimization and improving website efficiency, however getting meaningful data isn't always easy. This webinar will offer you practical insights and techniques based around using your existing web analytics to gather user insight as well as introduce other user insight tools to enable you take a deeper look into what makes some users convert and others users not.

Warning: This webinar is highly likely to save you money or make you more money £££!
Presenters
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Jess Harvey
Head of Operations & Events
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Ed Truman
Head of Analytics & CRO
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Ann Stanley
MD & Founder at Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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