" How to compete and win in China E-commerce - 9 lessons for beauty brands"
Recorded
Thursday, November 18, 2021 · 12:30 p.m.
ABOUT THIS WEBINAR
As of 2021, China represents over half of global e-commerce. Alibaba’s TMG platform is growing with a CAGR of 78% while Skincare, Color Cosmetics, and Applicators have all seen double digit CAGR growth since 2016. The rise of livestreaming and social commerce is creating a quantum leap forward in D2C customer brand engagement. So, whether your goals are growing revenue, expanding distribution channels, or finding an ideal solutions partner, we’d like to invite you to attend our webinar to learn what brands are doing in the market.
AGENDA
Why are beauty brands increasingly taking a look at China?
What are the biggest mistakes brands make once they are in China?
The sin of "nothing" - no customization or localization
The increasing need for data and transparency through reporting and decision making
The rise of social commerce and livestreaming
China requires both a startup mentality and a long-term approach
ADDITIONAL INFO
When:
Thursday, November 18, 2021 · 12:30 p.m.
Paris
Duration: 2 hours 30 minutes
Price:Free
Language:English
Who can attend?Everyone
Dial-in available?
(listen only):Yes.
Dial-in Number:
Please register for this Webinar to view the dial-in info.
Long-time trade expert and China hand, Frank Lavin serves as Chairman of Export Now, a company that runs e-commerce stores in China for international brands. He previously served in Asia leadership positions with Citibank, Bank of America, and...
Find here all the webinars series of Panda Meetings: the first event dedicated to Chinese digital market.
Webinars and Meetings between european merchants and Chinese digital solutions.