K-Beauty Connected Commerce Playbook

John Cafarelli is the Co-Founder and President at BeautyMatter. Growing up in New York as the son of a builder, he learned at an early age the value of having the right tools in one’s toolbox to be successful. John’s carried this mindset through to his work at BeautyMatter by working with the team to create content and experiences that inform, analyze and educate to give our audience an “unfair advantage” as they grow their businesses and navigate the ever-changing beauty and wellness landscape.

John’s beauty and wellness industry expertise is centered around identifying market opportunities, strategic planning, developing strategies for growth, cash and financial strategy, and building operational excellence. He’s an entrepreneurial thinker with diverse work experience and a bias for creativity and innovation that’s actionable and realistic.

John is also the founder and CEO of his own skin health brand, Ernest Supplies. He also spent six years as the COO / CFO of Paper Magazine, a multi-platform media company and content creation agency. In 2014, he was part of the team that “Broke the Internet.” Before that, John spent 10 years investing in and helping to grow well-known consumer brands, including Intermix, Skullcandy, All Saints, Morgenthal Frederics, and others.

Jake is the Founder and CEO of Navigo Marketing, a connected commerce agency helping beauty and wellness brands grow across Amazon, Ulta, Sephora, TikTok Shop, and paid media. His core belief is that the brands winning today are the ones treating every channel as part of one connected system rather than a set of siloed bets. Navigo brings the cross-channel visibility that most single-channel specialists can't match. Before founding Navigo, Jake spent years building Amazon channels for brands like Tatcha, Dr. Dennis Gross, and First Aid Beauty.

I'm Jane Kim, the Retail Channel Director at rom&nd, where I lead the brand's retail strategy and omnichannel growth across the U.S. market. I oversee key partnerships with Amazon, Target, Ulta Beauty, and Soko Glam, while driving DTC expansion through Shopify. I manage e-commerce optimization, sales forecasting, retail marketing, and merchandising, and serve as the primary liaison for our retail partners and distributors. Drawing on prior experience at Amazon and Farfetch, along with a background in retail strategy and brand partnerships, I'm focused on strengthening rom&nd's presence and accelerating our U.S. growth.

Charlotte Cho is a Korean American esthetician, entrepreneur, and one of the leading voices behind the global rise of Korean beauty. She is the cofounder of Soko Glam, one of the first platforms to introduce curated Korean skincare and beauty education to the U.S. market. Charlotte is also the founder of Then I Met You, an expert-led Korean skincare brand rooted in her decade-plus expertise in Korean skincare innovation, ingredients, and rituals.