Waking Up Your Wide-Format WOW Factor!

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

Recognized as an active consultant & speaker in the wide-format industry, Debbie Nicholson travels nationally helping printing companies elevate their un-tapped potential and intensify their customer’s knowledge and perception. Her in-house training encapsulates the process of Design Thinking, Product Implementation and the true meaning of the Customer Experience (CX). Through these distinct steps, customers are more encouraged and engaged in continuing the development of their wide-format business - bringing more value to their clients while increasing profitability.

Debbie has 25+ years of experience in printing (i.e., color separations, design, wide format printing, sublimation printing and offset printing) while also offering a broad stroke of proven finishing solutions that enhance and sustain in-store and corporate environments.