Prompt: Is it AI Slop or a Human?

Whether we like it or not, so-called artificial intelligence (AI) is here to stay, with AI-generated content appearing in more and more places—press releases, marketing materials, webinar registration page copy (but not this one), news stories, blog posts, editorial features, even entire books. While few deny that it is useful for certain of these applications, even fewer disagree that it requires a great degree of oversight. What does that oversight comprise? And how can we detect “bad AI”?

Join Joanne Gore of Joanne Gore Communications and Richard Romano of WhatTheyThink on Wednesday, April 1 at 1pm ET, for an AI tutorial session. This enlightening—and entertaining—session will look at some of the top AI platforms (ChatGPT, Perplexity, and Gamma), including presenter-generated examples of good and bad AI. The session will also identify some of the common “tells” that something is unvetted AI. The presenters will also explain how to use AI platforms responsibly to generate high-quality content.

In this session, you’ll learn:

• What are the top AI platforms?
• How to spot unvetted AI “in the wild.”
• How to use AI to create high-quality content.

Who should attend this session?

• Editors, publishers, and other content providers who need to identify unvetted AI content.
• Consumers of content who need to be wary of AI-created disinformation.
• Educators who need to spot AI use among students.
• Content creators who need to understand how to use AI to produce high-quality content.

There’s no escape from AI—but we can all learn how to live with it.

Can’t make it live? No problem. Registrants will be notified when a complete downloadable archive—slides and audio—is available.