A talk by Elizabeth Knopf. Scaling a sales organization and driving predictable revenue requires technology but implementing the wrong systems or doing so at the wrong time or in the wrong order can cause technical debt and inhibit sales growth. Yet, approached correctly and automation becomes a huge point of leverage. This session will share approaches and strategies to create 10x leverage using automation and AI within your sales organization. We will address when and why to automate aspects of your sales org and funnel, how to avoid technical debt, and what the evolving ecosystem of sales technology looks like.