As AI-powered search experiences continue to evolve, social media managers are hearing new terms like AEO (Answer Engine Optimization) and wondering what they mean for their work. Does SEO still matter? How do you optimize content for AI-generated answers? And where does social media fit into all of it?
In this webinar, HeyOrca Content Marketing Manager Iliyana Shoushounova breaks down what social media managers need to know about SEO and AEO. She'll explain how SEO has evolved, what AEO is, how the two work together, and the practical steps marketers can take today to optimize their content for both.
You'll also get a look at the tools, workflows, and quick wins Iliyana recommends for teams just getting started.
In this webinar, you'll learn:
- How SEO has changed over the past few years
- What AEO is and why marketers are talking about it
- How to optimize content for both search engines and AI-powered answer engines
- Common SEO and AEO mistakes to avoid
- The tools Iliyana uses to research and optimize content
- Simple ways to start improving discoverability today
Plus, one lucky attendee will win a $50 CAD gift card *to a business of their choice!*
