The FTC recently sent warning letters to 97 auto dealership groups nationwide, expressing “concern” that all these dealers are violating the law, and putting the entire industry on notice that advertised vehicle prices must reflect the true, all-in price consumers will actually pay—including all mandatory fees.

This development highlights an ongoing focus by regulators on transparent pricing and advertising practices across the automotive industry.

In this webinar, we’ll explore:

- What this recent FTC enforcement alert means for dealers
- The advertising areas regulators are targeting
- How fee disclosures and price advertising create risk
- Practical steps to review and strengthen your dealership’s advertising compliance

Whether you oversee marketing, compliance, or dealership operations, this session will help you understand how to align your advertising practices with the federal standards as articulated by the FTC.