New Law, New Risks: What Minnesota Dealers Need to Know About the Consumer Data Privacy Act

Minnesota has officially joined the wave of states enacting comprehensive consumer privacy legislation—and dealerships are not exempt.

Join Brad Miller, Head of Legal at ComplyAuto, and Riley Horan, Internal Legal Counsel for MADA, for an in-depth look at the Minnesota Consumer Data Privacy Act (MNCDPA) and what it means for auto dealers across the state.

This law imposes new obligations around consumer data collection, targeted advertising, disclosures, opt-out rights, and more. Even small dealerships collecting customer data through websites, lead forms, and CRM systems must understand how to comply—and how to minimize risk of enforcement or lawsuits.

☐ What You’ll Learn:

✅ Overview of the Minnesota Consumer Data Privacy Act: Who’s covered, what’s required, and when enforcement begins
✅ Key Legal & Regulatory Risks for Dealers: How digital retailing and advertising activities are now under the microscope
✅ Website Tracking Technologies & Cookie Compliance: Why common marketing tools may expose your dealership to legal action under MNCDPA and related laws
✅ Best Practices to Protect Your Store: Actionable steps to update your policies, consent banners, data practices, and contracts with vendors

☐ Who Should Attend:

Dealer principals, owners, general managers, and marketing staff—anyone responsible for dealership compliance, advertising, customer data, or digital operations.

This webinar is designed exclusively for Minnesota dealers and includes live Q&A with legal experts who understand the unique challenges facing franchise dealerships.

☐ Don’t wait for enforcement to hit—get prepared and protect your store.

Can’t attend live? No problem—register anyway and we’ll send you the full recording.