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WEBINAR ENDED
Wednesday, May 15, 1:00 PM MDT · 1 hour

Pricing Creativity

May 15, 2019 at 01:00:00 PM · Mountain Time (US & Canada)
About This Webinar

This workshop is relevant​ ​to​ ​any​ ​creative​ ​or​ ​marketing professional​ ​who​ ​sets,​ ​negotiates​ ​or​ ​delivers​ ​pricing.

You​ ​cannot​ ​be​ ​an​ ​effective​ ​pricer​ ​if​ ​you​ ​study​ ​pricing​ ​alone​ ​and​ ​eschew​ ​some of​ ​the​ ​complementary​ ​skills​ ​of​ ​selling​ ​and​ ​negotiating. Most​ ​attempts​ ​at value-based​ ​pricing​ ​in​ ​creative​ ​firms​ ​fail​ ​for​ ​this​ ​reason. Blair will address key​ ​principles,​ ​rules​ ​and​ ​tips​ ​to help you ​not​ ​only believe​ ​that​ ​you​ ​can​ ​charge​ ​much​ ​more,​ ​but​ ​show you ​how​ ​to​ ​do​ ​it.​ ​

In this workshop you will learn:

Agenda
  • How​ ​to​ ​get​ ​paid​ ​for​ ​value​ ​instead​ ​of​ ​inputs​ ​or​ ​outputs
  • How​ ​to​ ​move​ ​from​ ​50-page​ ​decks​ ​to​ ​one-page​ ​proposals
  • How​ ​to​ ​untether​ ​from​ ​tracking​ ​and​ ​selling​ ​time
  • How​ ​to​ ​reconcile​ ​agile​ ​development​ ​with​ ​value​ ​pricing
  • How​ ​to​ ​overcome​ ​your​ ​own​ ​mental​ ​hurdles​ ​to​ ​charging​ ​more
Who can view: People who attended or registered for the webinar only
Webinar Price: $39.50
Featured Presenters
Webinar hosting presenter Communo Crusader
Managing Director
I am on a mission to improve the outdated marketing services model through a shared economy Clients & Jobs, Niche Expert Talent, and Business Resources.

Unlike most Agencies, Freelancers and Consultants Communo members choose an alternative operating model that is proven to lower fixed costs, increase revenue, enable rapid scalability and create an powerful competitive positioning.

If you're run an Agile Agency, Consultancy or Freelance Operation with a Niche Marketing Service focus then let's chat — you may be a fit for Communo
Webinar hosting presenter Blair Enns
Founder & CEO - Win Without Pitching
Blair​ ​Enns​ ​is​ ​on​ ​a​ ​mission​ ​to​ ​change​ ​the​ ​way​ ​creative services​ ​are​ ​bought​ ​and​ ​sold​ ​the​ ​world​ ​over.​ ​He​ ​is​ ​the founder​ ​and​ ​CEO​ ​of​ ​Win​ ​Without​ ​Pitching,​ ​the​ ​sales training​ ​and​ ​coaching​ ​organization​ ​for​ ​creative professionals,​ ​and​ ​the​ ​author​ ​of​ ​two​ ​books​ ​on​ ​selling​ ​and pricing​ ​for​ ​creative​ ​professionals.​ ​He​ ​is​ ​the​ ​cohost,​ ​along with​ ​David​ ​C.​ ​Baker,​ ​of​ ​2Bobs,​ ​the​ ​podcast​ ​on​ ​creative entrepreneurship.

Blair​ ​lives​ ​in​ ​Kaslo,​ ​British​ ​Columbia,​ ​Canada​ ​and lectures​ ​throughout​ ​the​ ​world.​ ​He​ ​has​ ​spoken​ ​to​ ​dozens​ ​of conferences​ ​and​ ​organizations​ ​on​ ​five​ ​continents.
Hosted By
Communo webinar platform hosts Pricing Creativity
The marketing services model is broken, It's high variable revenue models demand highly variable labor models. Communo helps marketing services firms compete in this volatile landscape.