This workshop is relevant to any creative or marketing professional who sets, negotiates or delivers pricing.
You cannot be an effective pricer if you study pricing alone and eschew some of the complementary skills of selling and negotiating. Most attempts at value-based pricing in creative firms fail for this reason. Blair will address key principles, rules and tips to help you not only believe that you can charge much more, but show you how to do it.
In this workshop you will learn: