CMO Alliance
On-demand
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Thursday, April 28, 2022 · 4:00 PM BSTA talk by Christian Weiss, Trevor Daughney, Miruna Dragomir & Valeria Sologoub. The last few years have consisted of many hurdles and knowing whats around the corner has been challenging. Join our panel as they discuss how they have dealt with the... -
Wednesday, April 27, 2022 · 2:00 PM BSTA talk by Jonathan Nyst & Chris Sheen. The role of the CMO can be a tricky one to navigate. Join our panel as they discuss the mistakes they’ve made and how they have learnt from their failures as well as how they have achieved success.
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Wednesday, April 13, 2022 · 4:00 PM BSTIn our third episode of Masters of Marketing we will dive into the role of the Ed-Tech CMO. Our CMO panelists will discuss their journeys into marketing and the biggest challenges they've faced so far.
The discussion will be specific to the ed-te... -
Wednesday, March 2, 2022 · 4:00 PM GMTJoin our panel of CMOs as they discuss their experiences as marketers in the fin-tech world.
They'll dive into:
- The challenges faced as a Fintech CMO
- What skills CMOs need to thrive in the Fintech world
- How to set up your teams for succ... -
Wednesday, February 2, 2022 · 4:00 PM GMTTune in for our monthly dose of live, free, expert CMO content!
In this session, we'll be joined by CMOs from around the world as they share their insights and best practices as a startup CMO. Our panelists will dive into the highs and lows of b... -
Wednesday, November 3, 2021 · 9:00 PM GMTA talk by Patrick Edmonds, Marcy Massura, Jenn Steele & Nick Ziech - Lopez. None
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Wednesday, November 3, 2021 · 7:00 PM GMTA talk by Nadya Collins, Cassie Gasson, Amanda Malko & Erin McLean. The role of the CMO is constantly evolving. In this discussion our panelists will define the importance of customer success within the role of the CMO and how they have reacted to...
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Wednesday, November 3, 2021 · 6:15 PM GMTA talk by Simon Hodgkins & Gaston Tourn. Are we losing sight of what keeps customers engaged? Gastón Tourn (CMO of Appear Here and Google alum) certainly thinks so, which is why we're getting deep into his favorite way to connect with customers: t... -
Wednesday, November 3, 2021 · 5:40 PM GMTA talk by Jeff Hardison & Amy McClain. For decades, marketing and sales leaders have struggled to collaborate in an effort to grow their companies. Yet social media is rife with more complaints about the other team than praise. A Calendly head of ...
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Wednesday, November 3, 2021 · 5:00 PM GMTA talk by Mark Kapczynski & Megan Sakakibara. Many companies and marketers are rapidly adopting AI solutions to encourage efficiency and improve customer experience. Our panelists will dive into how AI has assisted their marketing teams and strate...
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Wednesday, November 3, 2021 · 4:15 PM GMTA talk by Andrea Linehan & Greg Stafford. The CMO-CFO divide continues to widen as new business opportunities and challenges force the functions further apart. In this frank and honest fireside chat, Andrea Linehan, CMO at CurrencyFair and Assembl... -
Wednesday, November 3, 2021 · 2:15 PM GMTA talk by Andrea Rubei, Radmila Blazheska, James Hamlin & Nischala Murthy Kaushik. Exploring the 'New Normal'
Past
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Monday, May 10, 2021 · 4:15 PM BSTA talk by Chirag Kulkarni & Horacio Zambrano. In this fireside chat, we will get to know Chirag Kulkarni a bit better. This discussion will cover what it is like to be featured by Forbes as a 30 Under 30 Marketing & Advertising featured honoree, b...
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Monday, May 10, 2021 · 10:35 AM BSTA panel discussion featuring Nicola Anderson, Joshua Kanter and Nick Stein, moderated by Marc Stitt.
This past year we have been witness to an unrivaled era of rapid change. This discussion will explore how CMO’s lead their brand through the Covi... -
Friday, May 7, 2021 · 4:15 PM BSTA talk by Gastón Tourn, Amy Barzdukas, Jeff Boehm & Simon Hodgkins. No CMO is an island. CMO’s must lead their department, play a key role in their executive team and collaborate with a breadth of external stakeholders.
This session will discuss... -
Wednesday, May 5, 2021 · 6:35 PM BSTA talk by Anna Griffin & Maya Grossman. CMO’s hold a unique position in being able to drive change, redefine positioning and invest in talent and technology that prioritizes inclusivity. How are CMO’s navigating this space and forging their path a...
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Wednesday, May 5, 2021 · 5:10 PM BSTA talk by Cristine Kao, Mark Kapczynski, Ben Rees & Corina Stirbu. Today’s marketing leaders constantly strive to improve growth by harnessing customer insights and analytics. Through digital-first consumer interactions and personalised customer e...
