Loneliness is an American epidemic and is often cited as among the top impediments to consumer happiness. Although, surprisingly few companies have sought to design products and messaging that truly speak-to and ultimately, provide comfort to the afflicted masses.

Jillian Richardson, author of Unlonely Planet and Founder of The Joy List, will show you the secret to how, with limited investment, she was able to leverage people’s longing for connection to build her business into a New York City phenomenon.

In this webinar, you will learn how to effectively reallocate a portion of your marketing and advertising budgets towards creating opportunities for consumers to connect with each other and in doing so, become your most loyal and effective brand evangelists.

Topics to be covered include:

1. The effects of loneliness on consumers’ lives

Did you know that 75% of people are unsatisfied with their current friendships and social lives? Understand this unmet need is a distinct opportunity for brands to reach new customers.

2. How any brand can create a community of advocates

Learn how to create spaces, platforms, and events that truly bring people together and form an authentic connection with your brand and community.

3. How to leave a lasting impression

Optimize your messaging and effectiveness by leveraging cognitive psychology. Know how to send just the right messages at just the right time to gain traction, enhance recall, and grow sales.

4. The ROI of building community vs. buying ad space

Community support is quantifiable. Learn how, through building community, Jillian’s company enjoys performance KPIs over 2x the industry averages.

To learn more book a one-on-one meeting, click here: https://commongenius.com/expert-consultant/jillian-richardson