TV as a Growth Engine: Connecting Brand and Sales Performance

TV doesn’t have to be either brand or performance. The most effective campaigns drive both.

Plus, brands are discovering that TV can amplify their other marketing channels.TV can optimize search performance, lift social engagement, and deliver stronger email, display and retail media campaigns. At the same time, it builds brand equity that compounds over time. The result is a true full-funnel engine that blends credibility, consumer trust, and measurable sales impact.

Looking forward into 2026, we’ll dive into research from WARC and Marketing Architects that reveal strategies that can deliver sustainable returns in a fragmented media landscape. TV consistently emerges as one of the most reliable growth levers due to its ability to drive both short- and long-term value.

In this webinar, we’ll unpack how fast-growing brands are thinking about TV including:

• How TV can fuel performance and credibility at the same time
• The fundamentals of planning campaigns that convert and build awareness
• How to approach measurement with clarity and confidence
• Smart ways to scale your TV presence without overspending

Speakers:

• Max Lishansky, CMO at Cuyana
• Amy Carr, CDMO at ThirdLove
• Devan Futterer, VP Client Growth at Marketing Architects
• Moderated by: Tracy Hermans, Director of Community - Western Region at CommerceNext

Sponsored by Marketing Architects