Social distancing has grown e-commerce significantly (some say 10+ years of growth) since the end of March. With this in mind, Holiday 2020 is expected to be the most competitive online retail holiday yet and thousands of brands will be vying for the attention of customers. Hear a number of strategies and ideas that can be implemented NOW to help you win the holiday inbox battle including setting up SMS capabilities, preparing for improved deliverability, updating creative, personalize messages for gifters and more.
Scott Clark, Head of Digital Marketing, ALEX AND ANI
Karen DiClemente, Senior Strategy Director, Listrak
Liesel Walsh, Former VP CRM, Party City
Moderator: Scott Silverman, Co-Founder, CommerceNext