Revolutionizing Retail: Generative AI’s Role in Improving the Customer Experience

Retailers recognize Generative AI's potential to drive revenue by improving the customer experience, but knowing where to start and effectively executing it poses real challenges. In this webinar, we will look at how Generative AI can enhance your customer's retail journeys by improving personalization, refining recommendations, and creating immersive engagements that captivate customers.

Specifically, we will look at how Generative AI can help you:

• better address customer product queries and concerns through improved search functionality, FAQ and customer
support enhancements.
• optimize your decision-making by extracting hidden insights from your existing data.
• efficiently generate highly personalized content at scale.

Speakers:

• Amy Salino, Director Digital and E-commerce, Cerberus Capital Management
• Hani Batla, CIO/CTO, Adorama
• Bill Bass, CMO, FULLBEAUTY Brands
• Marc Stracuzza, Director of Portfolio Strategy, commercetools
• Allan Dick, Co-Founder, CommerceNext

Sponsored by Commercetools