Understanding Shopper Psychology As We Get Ready for Black Friday and Cyber Week

Understanding your customer’s psychology is the first step to ensuring an exceptional digital experience, especially during the holiday season. With a projected 4.5% increase in total retail sales for Q4, brands have a great opportunity to exceed customer expectations and drive growth. In this webinar, we’ll discuss what Holiday 2023 will look like for retailers, explore the emotions driving holiday purchasing and offer ideas on how you can best adjust your marketing and ecommerce strategy to have a truly merry retail holiday season.

Speakers:

• Sucharita Kodali, VP and Principal Analyst, Forrester Research
• Andrea Moore, Chief Digital Officer, NEST New York
• Stephanie Urban, Vice President Direct to Consumer, Camuto Group
• Mary Kate Cash, Head of Growth Marketing, AB Tasty
• Allan Dick, Co-Founder, CommerceNext

Sponsored by AB Tasty

Photo by freestocks on Unsplash