Driving Ecommerce Growth with Personalized Experiences

With countless options available to consumers, it's becoming increasingly challenging to capture their attention, let alone keep it. One solution to this problem is personalization. By tailoring your approach to meet unique needs, you can differentiate your brand, build loyalty, and, ultimately, drive growth.

This webinar will explore the latest trends and best practices for creating personalized experiences that drive growth and build lasting customer relationships. Specifically, we'll cover four key topics:

1. How to develop a unified data and personalization strategy;
2. Creating personalized approaches that anticipate customers' needs;
3. Ensuring the right content gets delivered via the right channel at the right time;
4. Coordinating and orchestrating personalization across marketing channels.

SPEAKERS:
• Ann Marie Ippoliti, VP Digital Commerce, Michael Kors
• Zack Abbell, Vice President, Digital Marketing & Ecommerce, TULA Skincare
• Natalie Brown, SVP Marketing, Ecommerce, and Creative, Grandin Road
• Marylin Montoya, VP Marketing, AB Tasty
• Moderated by: Veronika Sonsev, Co-Founder, CommercNext

Sponsored by AB Tasty