Collect to Convert - Going Beyond Zero & First Party Data
Wed, Apr 19, 2023 · 2:00 PM
ABOUT THIS WEBINAR
Customer experience isn't a set it and forget it strategy. Neither is the collection of consumer-consented data. In this webinar, learn how to turn website visitors into your most powerful source of data to drive a true concierge shopping experience.
You'll walk away being able to answer:
1. What is consumer-consented data and how do you collect it?
2. How do you leverage consumer-consented data to create elevated customer experiences and drive conversions?
3. What are some of the short and long term impacts that consumer-consented data can have on your business?
SPEAKERS: • Eli Winkler, President, Smith & Noble
• Reem Seghairoun, VP, Global Digital Consumer 360, VF Corp
• Cristina Ceresoli, CMO, PacSun
• Allison Kelly, Chief Revenue Officer, Digioh
• Moderated by Jill Dvorak, Chief Content Officer, CommerceNext