Avoiding the Discount Trap While Boosting Loyalty

ABOUT THIS WEBINAR
Driven by inflation and economic uncertainty, retailers and brands continue to see shoppers hunting for coupons and drawn towards discounts. This webinar will feature strategies and examples of retailers and brands that are protecting margins by avoiding discounting and boosting loyalty. How? By better understanding customers, their intent and what they want and delivering this information at the right place and right time.

Walk away with ideas such as:
> Anticipating who is ready to engage, where, and with what content
> Increasing the velocity of relevant messages that resonate with customers
> Coordinating customer marketing across email, SMS & mobile app

SPEAKERS:
• Renee Lopes Halvorsen, CMO, Marine Layer
• Alexa Ritacco, CMO, Jenni Kayne
• Stephen Bontempo, Chief eCommerce & Digital Officer, Comoto Family of Brands (Revzilla)
• Daniel Incandela, CMO, Cordial
• Moderated by Scott Silverman, Co-Founder, CommerceNext

Sponsored by Cordial

ADDITIONAL INFO
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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