As customer acquisition costs remain high, retailers are looking at social commerce as a tool for finding customers when they are spending time on popular social media sites such as TikTok and Instagram. This webinar will provide an overview of ecommerce opportunities and trends on social media sites including preparing product feeds and how the tools for social commerce are evolving on the different platforms. We’ll also hear from retailers executives who have been experimenting with social commerce and can share what they’ve learned so far.
SPEAKERS: • Katie Reed, VP, Performance Marketing at Society6 & Saatchi Art
• Vivek Kumar, CEO, Teepublic
• Carter Jensen, Senior Manager, Global Ecommerce, General Mills
• Saskia van de Ven, SVP Global Partner Organization, Productsup
• Moderated by Scott Silverman, Co-Founder, CommerceNext