How to Reduce Ecommerce Technical "Debt" and Maintain a Great Customer Experience

During the pandemic organizations accelerated investments in new solutions, features, and capabilities. As a result, some organizations built up a significant amount of technical debt or additional costs with licenses that may not be optimized or utilized fully. This webinar will help retailers and DTC brands better understand their technical debt and offer recommendations for reducing this debt without a negative impact on the business. Topics to be explored include:
> Understanding your debt index and including your development performance, code quality and defects
> Outlining different approaches to reducing debt such as automated testing, refactoring code, and reviewing program management
> Finding the right architecture for your business and removing functionality or solutions that are causing the highest amount of debt

SPEAKERS:
• Matt Powell, CTO, FTD
• Michelle Garvey, Senior Advisor, Alvarez & Marsal
• Kelly Goetsch, Chief Strategy Officer, commercetools
• Richard Minns, Group Commerce CTO, Capgemini
• Moderated by Scott Silverman, Co-Founder, CommerceNext

Sponsored by commercetools