With the rising costs of customer acquisition, it's more important than ever to create a connected commerce experience that drives brand loyalty and increases customer lifetime value. This webinar will help attendees understand how to set up a personalization flywheel that leverages commerce data to bring more joy to customers and keep them coming back.
Webinar topics include:
> Learning the stages of personalization
> How each role in the modern commerce team must work together to ensure that the experiences aren't disjointed and customers can flow naturally through the journey
> Making the shift from being a channel-centric retailer to customer-centric
SPEAKERS:
• Samir Desai, EVP, Chief Digital and Technology Officer, Abercrombie & Fitch Co.
• Brian Hashemi, CMO, UncommonGoods
• Elyse Burack, Head of Consumer Marketing, Capsule
• Amanda Elam, CMO, Bloomreach
• Moderated by Scott Silverman , Co-Founder, CommerceNext