Recorded

A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience

Recorded
ABOUT THIS WEBINAR
Would you be surprised to learn that a recent report from Forrester Research stated that personalization and advanced analytics tools rank the highest in the list of tech investments retailers are making this year? Of course not – you know that consumers are demanding ever-more personalized experiences over increasingly complex purchase paths. If this wasn’t enough of a challenge, new privacy standards are impeding your ability to gather the data you need to build these custom shopping experiences. It is almost enough to make you throw in the towel.

Almost.

Don’t worry, in this webinar we look at how you can meet these challenges to delight your customers and drive revenue. Specifically, we’ll discuss:

· Why understanding buyer psychology is critical to personalization success
· Why it is important to imitate the "in-person" shopping experience online
· How to properly identity those user journeys that tell a story
· The importance where your data comes from, how you warehouse it, and the CDP and the closed-loop analytics you use to make sense of it all
· How to assign and align resources to do all of this at scale

SPEAKERS:

• Sabrina Cherubini, SVP Brand & Digital Marketing, Hanky Panky
• Joe Milano, SVP Global Digital & Customer Experience, kate spade
• Christine Monaghan, VP Digital, Astral Brands
• Marylin Montoya, VP Marketing, AB Tasty
• Moderated by Allan Dick, Co-Founder, CommerceNext

Sponsored by AB Tasty

Photo by Laura Chouette on Unsplash
ADDITIONAL INFO
  • When: Eastern Time (US & Canada)
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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