How to Drive Holiday Growth From Your Loyalty Program
Wed, Nov 10, 2021 · 2:00 PM
ABOUT THIS WEBINAR
Loyal customers sustain a company from a revenue and profitability standpoint. Bain & Company and Harvard Business School report that increasing customer retention rates by 5% increases profits by 25% to 95% and, according to research compiled by Investp, acquiring a new customer is five times as expensive as retaining an existing customer.
Loyalty programs are a tool to drive and optimize loyalty in a more systematic and programmatic manner in order to encourage repeat purchases and a long-term customer relationship. Through loyalty programs, you can capture valuable customer data in order to create more personalized experiences and create incentives that encourage repeat purchases.
This holiday season presents a unique opportunity to tap into your loyalty program customers. Given supply chain shortages, brands are offering exclusive access to limited-quantity products, targeted offers and unique experiences to really take loyalty to the next level.
In this webinar, we’ll walk through best practices for creating a loyalty program and share ideas for how you can catalyze your loyalty program during this holiday season.
Photo by Jeffrey Wegrzyn on Unsplash
• Ekta Chopra, Chief Digital Officer at E.L.F. BEAUTY
• Stefani O'Sullivan, VP, Growth at Savage X Fenty
• Woo Kim, Senior Director of Ecommerce at Aerosoles
• David Henry, Director of Product Marketing at Amperity
• Moderated by Veronika Sonsev, Co-Founder, CommerceNext