How to Drive Holiday Growth From Your Loyalty Program

Loyal customers sustain a company from a revenue and profitability standpoint. Bain & Company and Harvard Business School report that increasing customer retention rates by 5% increases profits by 25% to 95% and, according to research compiled by Investp, acquiring a new customer is five times as expensive as retaining an existing customer.

Loyalty programs are a tool to drive and optimize loyalty in a more systematic and programmatic manner in order to encourage repeat purchases and a long-term customer relationship. Through loyalty programs, you can capture valuable customer data in order to create more personalized experiences and create incentives that encourage repeat purchases.

This holiday season presents a unique opportunity to tap into your loyalty program customers. Given supply chain shortages, brands are offering exclusive access to limited-quantity products, targeted offers and unique experiences to really take loyalty to the next level.

In this webinar, we’ll walk through best practices for creating a loyalty program and share ideas for how you can catalyze your loyalty program during this holiday season.

Photo by Jeffrey Wegrzyn on Unsplash


• Ekta Chopra, Chief Digital Officer at E.L.F. BEAUTY
• Stefani O'Sullivan, VP, Growth at Savage X Fenty
• Woo Kim, Senior Director of Ecommerce at Aerosoles
• David Henry, Director of Product Marketing at Amperity
• Moderated by Veronika Sonsev, Co-Founder, CommerceNext

Sponsored by Amperity
  • When: Eastern Time (US & Canada)
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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